---
title: "NiftyImages + Klaviyo Integration Guide"
url: "https://support.niftyimages.com/en/article/487fcf73-e392-4c2c-acaf-6fd465f31c4f"
language: "en"
last_updated: "2026-05-27T17:57:14.055Z"
---

# NiftyImages + Klaviyo Integration Guide

The NiftyImages integration for Klaviyo allows marketers to connect their Klaviyo account directly to NiftyImages for faster campaign creation and easier personalization workflows.

## NiftyImages + Klaviyo Integration Guide

### Once connected, teams can:

-   Sync existing Klaviyo personalization variables directly into NiftyImages
-   Build dynamic content using real subscriber data
-   One-click publish finished assets into Klaviyo Universal Content
-   Reuse dynamic content across campaigns, templates, and automated flows
-   Avoid manual copy/paste workflows and merge tag errors

## Main Features

### 1\. Personalization Variable Sync

Use your existing Klaviyo personalization variables directly inside NiftyImages without recreating or remapping subscriber data manually.

### After connecting Klaviyo:

Existing Klaviyo merge tags automatically appear inside the NiftyImages editor.

#### Teams can personalize:

-   Images
-   Countdown timers
-   Maps
-   Calendars
-   Scratch-offs
-   Dynamic text
-   Loyalty progress bars
-   And more...

#### Benefits:

-   No manual merge tag typing
-   Reduce personalization errors
-   Use the exact variables already configured in Klaviyo
-   Faster campaign production
-   Easier collaboration across teams

#### Example Use Cases:

-   Personalized Name “Hi {{ first\_name }}”
-   Closest Store Dynamic map + address
-   Loyalty Status Points balance or tier
-   Event Reminder Dynamic date and countdown
-   Product Recommendations Dynamic product visuals

![](https://cdn-assets.productfruits.com/7ac48605-9669-4a53-9f67-aec38f368a8b)

### 2\. NiftyImages Universal Content Sync

One-click publish assets directly into Klaviyo Universal Content for easy reuse across campaigns, templates, and automated flows.

*Once a NiftyImage is complete -* ***Push it directly into Klaviyo Universal Content***

#### Reuse it across:

-   Campaigns
-   Email templates
-   Flows
-   Automations
-   Shared brand assets

#### Benefits:

-   No manual HTML copy/paste
-   Centralized content management
-   Faster deployment across campaigns
-   Easier updates and version control
-   Ideal for agencies and multi-brand teams

  

## Setup Instructions

### Step 1 — Open Integrations

Inside NiftyImages:

1.  Navigate to Integrations
2.  Locate the Klaviyo integration
3.  Click Manage Connections

*The integration screen explains the available features and connected accounts.*

  

### Step 2 — Connect Your Klaviyo Account

*Click*: **+ Connect another account** - You will be redirected to Klaviyo OAuth authorization.

#### During authorization, NiftyImages requests access to:

-   Profile variables
-   Account information
-   Universal Content templates

NiftyImages stores encrypted OAuth tokens securely and never requires your Klaviyo password.

  

### Step 3 — Approve Access

Authorize the requested permissions inside Klaviyo.

#### Once complete:

-   Your Klaviyo account will appear under Connected Klaviyo accounts

#### Status will display as:

-   Active
-   Connected

  

*You can connect multiple Klaviyo accounts if needed.*

## Using Personalization Variable Sync

### Step 1 — Create or Edit a Image inside NiftyImages

-   Create a Personalized Image

  

### Step 2 — Access Klaviyo Variables

-   When editing or adding merge tags:
-   Your Klaviyo merge tags automatically appear in the picker
-   Select variables directly from the interface

#### *Examples*

-   First Name
-   Loyalty Points
-   Delivery Date

*No manual merge tag formatting is required.*

  

### Step 3 — Save Your Image

-   Any saved images using these merge tags will automatically have your Klaviyo personalization variables in the Image URL

  

## Using Universal Content Sync

### Step 1 — Finish Your Asset

Complete your NiftyImage design.

  

### Step 2 — Publish to Klaviyo

Click the publish option inside NiftyImages.

Select: **Send to Klaviyo**

*NiftyImages will automatically create a reusable Universal Content block inside Klaviyo.*

  

### Step 3 — Use Inside Klaviyo

Inside Klaviyo:

1.  Open a campaign or flow
2.  Insert Universal Content
3.  Select your synced NiftyImages asset

The content is now reusable across future emails.

  

## Disconnecting an Account

#### At any time:

1.  Return to Integrations
2.  Open the Klaviyo connection page
3.  Click the remove/disconnect icon

#### Disconnecting:

-   Revokes the OAuth token
-   Removes NiftyImages access
-   Stops synchronization immediately

  

## Security and Data Handling

NiftyImages uses secure OAuth authentication with encrypted token storage.

### Security Highlights

-   No passwords stored
-   Tokens encrypted at rest
-   Limited permission scopes requested
-   Tokens revoked immediately upon disconnect
-   No manual API key management required

### Best Practices

#### Recommended Workflow

1.  Connect Klaviyo
2.  Create reusable branded assets in NiftyImages
3.  Use synced personalization variables
4.  Publish to Universal Content
5.  Reuse assets across campaigns and flows

### Common Use Cases

-   Content Type Example
-   Countdown Timers Flash sales, events
-   Maps Closest store/location
-   Personalized Images Subscriber-specific offers
-   Polls Engagement campaigns
-   Scratch-Offs Promotional reveals
-   Calendars Appointment reminders
-   Progress Bars Loyalty tracking
-   Dynamic Language Multi-region campaigns