---
title: "Polls"
url: "https://support.niftyimages.com/en/article/ab3159b4-8630-412b-b8d6-e0ea30721603"
language: "en"
last_updated: "2026-08-27T17:35:13.970Z"
---

# Polls

Poll images that reflect user votes in real time, encourage engagement and clickthru, and help you to collect zero-party data.

![](https://cdn-assets.productfruits.com/0a611921-b3e2-4f6e-80bf-e04ff03a4abd)

  

  

  

  

  

  

  

-   Turn emails into interactive experiences with gamified polls
-   Capture valuable first-party data by tracking clicks via your ESP or CRM
-   Gain real-time audience insights to inform future campaigns and content

### [**WATCH THE VIDEO**](https://support.niftyimages.com/en/article/ad6c9043-8efa-42ec-86ea-5fc941be4b28)

  

### **File Specifications / Items to note**

-   **IMPORTANT**: **To track votes, add a Unique Identifier using your ESP/CRM merge tag** (e.g., **{{Subscriber\_ID}}**, **\[UserID\]**). See example code snippet below for each answer option:

![](https://cdn-assets.productfruits.com/c2d984b9-bb7c-4e9d-b70c-89f9a8a4e604)

-   File size max: 1000x1000 per answer image
-   NiftyImages poll engagement calculation requires a link assigned per image answer
-   Poll reflects unique votes (per unique subscriber) not total

### **Experience**

Upon voting (clicking the answer in email) subscriber is taken to the assigned clickthru url - this can be any clickthru url you choose. Once the email is refreshed or closed and reopened, the change in voting percentage should show\* (some email clients have longer cache periods like gmail).

### **Options for Configuration**

-   Multiple answer choices
-   Result display:
-   -   Value (percentage or vote count)
    -   Progress bar
    -   Radial gauge
-   Styling:
-   -   Customize colors, fonts, layout - choose from a template to customize or upload your own artwork