---
title: "NiftyImages + HubSpot                                  Integration Guide"
url: "https://support.niftyimages.com/en/article/hubspot-integration"
language: "en"
last_updated: "2026-05-22T19:43:47.539Z"
---

# NiftyImages + HubSpot                                  Integration Guide

The NiftyImages integration for HubSpot allows marketers to connect their HubSpot account directly to NiftyImages for faster campaign creation and easier personalization workflows.

## **Overview**

Once connected, teams can:

-   Sync existing HubSpot personalization tokens directly into NiftyImages
-   Build dynamic content using real subscriber data
-   One-click publish finished assets into HubSpot Design Manager Custom Modules
-   Reuse dynamic content across campaigns, templates, and automated flows
-   Avoid manual copy/paste workflows and merge tag errors

***Important:***  
Sending directly to HubSpot requires **Marketing Hub Professional** or higher.  
Free and Starter Portals can still use the merge-tag picker functionality.

  

## **Main Features**

### **1\. Contact Variable Sync**

Use your existing HubSpot contact properties directly inside NiftyImages without recreating or manually remapping customer data.

**What this accomplishes**

After connecting HubSpot:

-   Existing HubSpot personalization tokens automatically appear inside the NiftyImages editor
-   Teams can personalize:
-   -   Images
    -   Countdown timers
    -   Maps
    -   Calendars
    -   Scratch-offs
    -   Dynamic text
    -   Loyalty progress bars
    -   Charts & graphs
    -   And more

**Benefits**

-   No manual merge tag typing
-   Reduce personalization errors
-   Use the exact fields already configured in HubSpot
-   Faster campaign production
-   Easier collaboration across teams

  

## **2\. HubSpot Custom Module Sync**

One-click publish assets directly into HubSpot as reusable Design Manager Custom Modules.

### **What this accomplishes**

Once a NiftyImage is complete:

-   Push it directly into HubSpot
-   Reuse it across:
-   -   Marketing emails
    -   Email templates
    -   Campaigns
    -   Shared brand assets

**Benefits**

-   No manual HTML copy/paste
-   Centralized content management
-   Faster deployment across campaigns
-   Easier updates and version control
-   Ideal for agencies and multi-brand teams

  

## **Setup Instructions**

### **Step 1 — Open Integrations**

Inside NiftyImages:

1.  Navigate to **Integrations**
2.  Locate the **HubSpot** integration
3.  Click **Manage Connections**

The integration screen explains the available features and connected accounts.

  

### **Step 2 — Connect Your HubSpot Account**

Click:

**\+ Connect another account**

You will be redirected to HubSpot OAuth authorization.

During authorization, NiftyImages requests access to:

-   Contact properties
-   Account information
-   Design Manager content

NiftyImages stores encrypted OAuth tokens securely and never requires your HubSpot password.

  

### **Step 3 — Approve Access**

Authorize the requested permissions inside HubSpot.

Once complete:

-   Your HubSpot account will appear under Connected HubSpot accounts
-   Status will display as:
-   -   Active
    -   Connected

You can connect multiple HubSpot accounts if needed.

  

## **Using Contact Property Sync**

### **Step 1 — Create or Edit an Image inside NiftyImages**

Create a Personalized Image.

  

### **Step 2 — Access HubSpot Properties**

When editing or adding merge tags:

-   Your HubSpot personalization tokens automatically appear in the picker
-   Select variables directly from the interface

Examples:

-   First Name
-   Loyalty Points
-   Delivery Date

No manual merge tag formatting is required.

![](https://cdn-assets.productfruits.com/39172a23-4bbe-40ea-a1fb-0fab11badb72)

### **Step 3 — Save Your Image**

Any saved images using these merge tags will automatically include your HubSpot personalization tokens in the Image URL.

  

## **Using HubSpot Custom Module Sync**

### **Step 1 — Finish Your Asset**

Complete your NiftyImage design.

  

### **Step 2 — Publish to HubSpot**

Click the publish option inside NiftyImages.

Select: **Send to HubSpot**

NiftyImages will automatically create a reusable Custom Module inside HubSpot.

  

### **Step 3 — Use Inside HubSpot**

Inside HubSpot:

1.  Open a marketing email
2.  Add a Custom Module
3.  Select your synced NiftyImages asset

The content is now reusable across future emails.

  

## **Disconnecting an Account**

At any time:

1.  Return to **Integrations**
2.  Open the HubSpot connection page
3.  Click the remove/disconnect icon

Disconnecting:

-   Revokes the OAuth token
-   Removes NiftyImages access
-   Stops synchronization immediately

  

## **Security & Data Handling**

NiftyImages uses secure OAuth authentication with encrypted token storage.

**Security Highlights**

-   No passwords stored
-   Tokens encrypted at rest
-   Limited permission scopes requested
-   Tokens revoked immediately upon disconnect
-   No manual API key management required

  

## **Best Practices**

**Recommended Workflow**

1.  Connect HubSpot
2.  Create reusable branded assets in NiftyImages
3.  Use synced personalization properties
4.  Publish to HubSpot Custom Modules
5.  Reuse assets across campaigns and templates