NiftyImages + Klaviyo Integration Guide

NiftyImages + Klaviyo Integration Guide

Once connected, teams can:

• Sync existing Klaviyo personalization variables directly into NiftyImages
• Build dynamic content using real subscriber data
• One-click publish finished assets into Klaviyo Universal Content
• Reuse dynamic content across campaigns, templates, and automated flows
• Avoid manual copy/paste workflows and merge tag errors

Main Features

1. Personalization Variable Sync

Use your existing Klaviyo personalization variables directly inside NiftyImages without recreating or remapping subscriber data manually.

After connecting Klaviyo:

Existing Klaviyo merge tags automatically appear inside the NiftyImages editor.

Teams can personalize:

• Images
• Countdown timers
• Maps
• Calendars
• Scratch-offs
• Dynamic text
• Loyalty progress bars
• And more...

Benefits:

• No manual merge tag typing
• Reduce personalization errors
• Use the exact variables already configured in Klaviyo
• Faster campaign production
• Easier collaboration across teams

Example Use Cases:

• Personalized Name “Hi {{ first_name }}”
• Closest Store Dynamic map + address
• Loyalty Status Points balance or tier
• Event Reminder Dynamic date and countdown
• Product Recommendations Dynamic product visuals

2. NiftyImages Universal Content Sync

One-click publish assets directly into Klaviyo Universal Content for easy reuse across campaigns, templates, and automated flows.

Once a NiftyImage is complete - Push it directly into Klaviyo Universal Content

Reuse it across:

• Campaigns
• Email templates
• Flows
• Automations
• Shared brand assets

Benefits:

• No manual HTML copy/paste
• Centralized content management
• Faster deployment across campaigns
• Easier updates and version control
• Ideal for agencies and multi-brand teams

Setup Instructions

Step 1 — Open Integrations

Inside NiftyImages:

1. Navigate to Integrations
2. Locate the Klaviyo integration
3. Click Manage Connections

The integration screen explains the available features and connected accounts.

Step 2 — Connect Your Klaviyo Account

Click: + Connect another account - You will be redirected to Klaviyo OAuth authorization.

During authorization, NiftyImages requests access to:

• Profile variables
• Account information
• Universal Content templates

NiftyImages stores encrypted OAuth tokens securely and never requires your Klaviyo password.

Step 3 — Approve Access

Authorize the requested permissions inside Klaviyo.

Once complete:

• Your Klaviyo account will appear under Connected Klaviyo accounts

Status will display as:

• Active
• Connected

You can connect multiple Klaviyo accounts if needed.

Using Personalization Variable Sync

Step 1 — Create or Edit a Image inside NiftyImages

• Create a Personalized Image

Step 2 — Access Klaviyo Variables

• When editing or adding merge tags:
• Your Klaviyo merge tags automatically appear in the picker
• Select variables directly from the interface

Examples

• First Name
• Loyalty Points
• Delivery Date

No manual merge tag formatting is required.

Step 3 — Save Your Image

• Any saved images using these merge tags will automatically have your Klaviyo personalization variables in the Image URL

Using Universal Content Sync

Step 1 — Finish Your Asset

Complete your NiftyImage design.

Step 2 — Publish to Klaviyo

Click the publish option inside NiftyImages.

Select: Send to Klaviyo

NiftyImages will automatically create a reusable Universal Content block inside Klaviyo.

Step 3 — Use Inside Klaviyo

Inside Klaviyo:

1. Open a campaign or flow
2. Insert Universal Content
3. Select your synced NiftyImages asset

The content is now reusable across future emails.

Disconnecting an Account

At any time:

1. Return to Integrations
2. Open the Klaviyo connection page
3. Click the remove/disconnect icon

Disconnecting:

• Revokes the OAuth token
• Removes NiftyImages access
• Stops synchronization immediately

Security and Data Handling

NiftyImages uses secure OAuth authentication with encrypted token storage.

Security Highlights

• No passwords stored
• Tokens encrypted at rest
• Limited permission scopes requested
• Tokens revoked immediately upon disconnect
• No manual API key management required

Best Practices

Recommended Workflow

1. Connect Klaviyo
2. Create reusable branded assets in NiftyImages
3. Use synced personalization variables
4. Publish to Universal Content
5. Reuse assets across campaigns and flows

Common Use Cases

• Content Type Example
• Countdown Timers Flash sales, events
• Maps Closest store/location
• Personalized Images Subscriber-specific offers
• Polls Engagement campaigns
• Scratch-Offs Promotional reveals
• Calendars Appointment reminders
• Progress Bars Loyalty tracking
• Dynamic Language Multi-region campaigns